On June 30, 2011, Chris Kraijpoel bought the club Yab Yum, the brand and the website for €4 million, while the actual value is estimated over €9 million. Kraijpoel desperately needs a general manager, as he is not allowed to manage the sex empire himself, because he still is a suspect in a money-laundring case.
On 4 March 2009 property developer Peter Petersen was shot dead outside the Jan Tabak restaurant in Bussum. At 10am he was shot in the head in his black BMW X6, as he arrived on the parking lot of the restaurant. In the Amsterdam Gangland he was known as ‘Fat Peter’. He was a business partner of drug dealer Kees Houtman, and he was probably extorted by Willem Holleeder. Holleeder forced Petersen to “buy” the sex club Satyricon from him, after which Petersen was supposed to return the club to Holleeder.
Kraijpoel expects the club to re-open its doors on January 1, 2012. Also he plans to open a Yab Yum Club in every significant city in the world, starting with London.
Yab Yum was one of the best-known and most exclusive brothels in Amsterdam, the Netherlands. Located in a 17th century canal house on the Singel, it mostly catered to businessmen and foreign visitors. A second Yab Yum operated for a while in Rotterdam, but has since been closed.
In January 2008, the city of Amsterdam closed the brothel by revoking its license, alleging that it was being used for criminal activity.
As of 2005, the entrance fee was 70 euros, which included a drink. Sex for one hour costs 300 euros, but typically required in addition the purchase of an expensive bottle of champagne.
From its beginning in the 1980s until the legalization of brothels in 2000, the Yab Yum operated as a “licenced club with no members” and was tolerated according to police guidelines, as long as no drugs and no violence was involved. The club has advertised in student newspapers in order to find employees.
In 1997, it was reported that a woman earned up to $10,000 per month working at Yab Yum, tax free. Anticipating stricter regulation, the club agreed to pay taxes for its 55 employees starting January 1, 1998.
In anticipation of the official legalization of brothels on October 1, 2000, Yab Yum owner Theo Heuft applied to open a “relax service” at the Amsterdam Schiphol Airport, to offer exclusive food, drink and massages to travelers. When he was turned down, he filed a lawsuit. The airport brothel was never opened.
In an interview in Millionair Magazine in February 2008, Heuft said that the brothel made its best ever earnings, just over 40,000 euros, on the evening in 1985 when the Dutch football team beat Cyprus 7-1 in Amsterdam. He complained about the “dreadful” atmosphere caused by the “ordinary clientele” that night.
The club has repeatedly been mentioned in connection with corruption affairs. In 1998 it was alleged that a director of a brokerage house regularly obtained insider information by inviting senior executives to Yab Yum. In 2002 a former manager of a building company alleged that civil servants were commonly bribed with visits to Yab Yum.
In 1990 the major drug trafficker Klaas Bruinsma and his associate Roy Adkins, from London, fought in the club after one of their operations had gone sour; shots were fired but nobody was injured and nobody talked to the police. Adkins was assassinated later that year and Bruinsma was shot to death in 1991. See: Chronology of the Amsterdam Gangland.
A newspaper article in 2006 reported that true ownership of the brothel had long been in the hands of mafia figures, beginning with Klaas Bruinsma, who called it “the club house”. After Bruinsma’s death, his associates Sam Klepper and John Mieremet took over, along with the Dutch Hells Angels. Klepper was murdered in 2000; Mieremet survived an assassination attempt in 2002 but was murdered in 2005.
In November 2007 it was reported that the city of Amsterdam was trying to close the brothel by revoking its license, alleging without going into details that it was being used for criminal activity. This was part of a larger campaign of mayor Job Cohen to reduce the number of sex businesses operating in the city center. Closure was done with the Bibob act which does not require proof of criminal activities or criminal connections: reasonably strong indications are sufficient.
Yab Yum appealed the revocation of the license. At court, the city’s lawyer alleged that owner Hennie Vittali was a front man for the Hells Angels, who had taken over the club in 1999 following blackmail and threats, buying it for €1.8m although the market price was put at €9m. On January 4, 2008 the court confirmed the action of the city. In a public statement, the brothel denied any connection with the Hells Angels and vowed to appeal the ruling. The brothel closed on January 7, 2008. On January 15, 2008 a higher court confirmed the decision; Yab Yum lost its license and would remain closed.
On April 3, 2010 an offer was announced; sex club owner Hennie Vittali, descendent of Giovanni Antonio Vittali, a chimney sweeper who came to Amsterdam before 1840, was asking €6m for the name and property.
On June 30, 2010 Hennie Vittali accepted Chris Kraijpoel’s offer of €4 million for the building, the inventory, the brand name, and the domain name. Kraijpoel is going to use the name Yab Yum to build a sex empire, from sex club activities to selling lingerie.